What Is Content Marketing?

What Is Content Marketing

A lot of terms in the digital world are widely misunderstood, so today we will break down content marketing for you and everything you need to know about this digital marketing strategy. All successful content marketers started off in the same situation as you, asking themselves What Is Content Marketing?

There are tons of content marketing benefits. Some of which include increasing sales, customer action, helping you to build an audience, and increasing organic traffic to your website. If you want a million views, it’s highly unlikely it will happen without developing a content marketing strategy. But first, you must understand what exactly this marketing strategy is.

The Most Popular Definition of Content Marketing

If you have done any quality research on content marketing, you will find that most of the notable blogs get their definition of content marketing from one place. Even some of the greatest marketers and industry influencers, like Neil Patel, let The Content Marketing Institute define content marketing for them. This is what they had to say…

…Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action…

Makes sense right? We just need to dive into a little more depth.

For instance, We are technically the marketers here, but with this strategy, the content actually does most of the marketing for you. The idea behind this is to give your targeted audience exactly what they want, which is high-quality content relevant to them, distributed on a consistent basis. The more your target audience can connect with your content, the more likely they are to inquire about your products and services, which in turn can result in more leads generated from your marketing efforts.

Education, NOT Promotion

The word marketing just screams promotion, in this case however, it couldn’t be further from the truth. If you sound like a salesman, your success will not get far. However, changing your approach and fine tuning your story-telling skills, is where the real growth is at. If you can hold people’s attention, you can attain their loyalty. Once you have a loyal audience, they will prefer your services over competitors any day of the week. So with that being said, it’s extremely important to keep your content educational in nature, at the same time gearing towards your readers interest.

EXAMPLE – promotional website vs website using content marketing in user reviews

Successful Content Marketing Ploys Throughout History

Before getting started with your own content marketing plan, it’s necessary to take a look at some of the most successful content marketing campaigns in the past. The rise of content marketing strategies can be tracked all the way back to 1672! Here is an example of content marketing back then.

A man by the name of Jan van der Heyden created a patent for fire hoses. To promote his new product, he actually used 5 different types of content to attract his potential new clients. These types of content included White Pages, a book, visual content, demos, and even a pre-internet iteration of social sharing. He went on to be super successful due to his unheard of approach.

Now of course this example is outdated, but it goes to show how productive this method can be. If we look at more recent content marketing examples, there are big names like Red Bull and John Deere. In the late 1800s John Deere published their own magazine called The Furrow, which their customers absolutely loved.

You should know Red Bull from their collaboration with major content publishing powerhouses and their extreme sports events they put on annually. Plus they give you wings.

We highly recommend researching some of your favorite brands to see what type of content marketing strategy they are currently using.

Types of Content Marketing in the Modern World

Content marketing is continuously evolving. With the rise of digital marketing and the online world, there are more creative channels for us to showcase our goods and services to the market. Content marketing can take numerous forms, these are the most popular forms.

Blog Posts – A Blog post is a great marketing tool because of its diversity. You can use them as intricate pieces of content for your social media marketing, link them in emails,send them directly to customers, or even work them into a sales funnel. In addition to their diversity, they can also help you get to the top of search results if they are well-optimized. 

Video Content – It is well documented that videos tend to outperform other pieces of content on social media platforms. This is due to the fact that they are easily consumed by people that are mostly looking to kill time. Creating great video content can give you the boost you are looking for to generate more leads and increase conversions.

Podcasting – Podcasts are on the rise in recent years. A good podcast can help you reach a whole new group of people, and even help your voice search ratings if optimized well.

Infographics – Infographics are a great tool for condensing and transfering a lot of information. They do not only give easily digestible information, but can build additional brand awareness if shared around.

Email – Email marketing is the best way of directly reaching out to potential clients. A carefully structured email can do wonders for your business

Visual Content – When it comes to engaging content, nothing can beat visual content. People are extremely visual. We make snap decisions within seconds of seeing something. This is why it is important to have visual content in your repertoire of marketing tools.

Ebooks – Ebooks provide all the benefits of regular books without the cost of publishing. Putting together an education or entertaining ebook can really help build brand awareness and increase site traffic.

Whichever distribution channel you take to share it to the world, it is vital to remember that your aim is to provide value to a targeted audience.

Providing Value to your Reader

Out of all the marketing techniques there are, content marketing is by far the most valuable to readers. If you can provide your reader value by distributing top-notch and relevant content to them on a regular basis, then your headed in the right direction. 

No matter what marketing strategy, content plan, or SEO efforts you are utilizing, content marketing can pair with them to create an unstoppable and successful campaign for you and your business. Now that you know exactly what content marketing is and have an idea on why it’s important, your next step should be to create a content marketing plan.

Always Be Testing

It’s understandable to still have plenty of questions surrounding content marketing and how to get started, lucky for you we have made the Complete Guide To Content Marketing- in 2020. In this guide you will find anything and everything you need to know concerning this method. 

The main purpose of this article is to simply explain something that seems so daunting, which is Content Marketing. Understanding this technique is the first step towards implementing anything. So once you have a good idea on what this is, It’s time to take action. 

Take a look at some of our other blogs on this subject, as well as other industry influencers. We want to caution you that content marketing can involve a lot of trial and error. This isn’t a bad thing though, trial and error is how everyone before you became great marketers. When you find what works for  both you and your readers, The hard work of researching and creating content has paid off.

Jason Gordon - Founder & CEO

Digital Marketing Leader & Influencer, Innovating With New Technologies & New Marketing Services Worldwide.