Creating a solid content marketing strategy is imperative, so if you don’t know the tech that supports its implementation, then you better start learning. It shouldn’t worry you because about 30% of marketers rate their content creation management skills as poor or fair, while just 8% think that they’re doing great in their digital marketing efforts. And using tools to help with content curation, creation, and distribution is a surefire way for marketers to achieve high content marketing ROI. When they get the tools right, marketers can boost their audience engagement, improve customer experiences, boost lead generation, close more sales, and reduce customer acquisition costs.
Content marketing is a fairly new concept, and unfortunately, understanding and exploiting the nuances in this evolving phenomenon can be a full-time job for an entire marketing team. For the sake of clarity, it can be boiled down to a few simple steps:
1. Find out what interests your customers by performing an in-depth analysis of the topics that are receiving attention on social media.
2. Discover what type of content other similar brands are using to reach your target and on which marketing platforms they are promoting it.
3. Use keyword research to find out what specific words you can use to optimize your posts’ searchability and get better content ideas.
4. Create content that provides real value to your customers.
5. Customize your pieces of content to make them visually appealing and engaging for your audience.
6. Share content on the appropriate social media platforms and at the right time.
7. Follow its performance to learn how it can be improved to boost your conversion rates.
Digital marketing will only continue to grow and evolve. So, it’s important that you get started as soon as possible on your journey to digital success with some know-how and a few helpful, timesaving tools for content marketing. Let’s take a look at some of the key applications to help you get moving in the right direction.
One of the most widely used online platforms, Google Analytics, is there to help you measure the success of your content marketing strategy in real-time. There’s no way we could leave content tracking and measurement out of this talk, and this is the all-in-one platform to help you get the job done. Google Analytics is free, easy to use, and powerful, and these are three huge benefits that you can reap if you know how to set up the right configuration.
Analyzing this information for trends and patterns can provide great insight into who your visitors are, where they’re finding access to your site, and what specific pages they are interested in viewing. Using Google Analytics is simple, and the information you can access ranges from straightforward information about your demographic, to more complex data for the tech-savvy marketer.
Are you looking for hot new topics in your niche to write about? Buzzsumo can help you find popular posts to get content ideas as well as information about relevant and related influencers. With Buzzsumo, you can discover what kind of content gets the most shares on social networks and choose a popular topic for your writing. Also, the tool will tell you which social network is the best for promoting your posts.
Buzzsumo’s search function is what makes this content marketing tool so useful. You can type in any topic that you wish to write about, and the site will give you a list of all the top-performing publications in terms of social shares. Within this list, you can see where these articles are published, how many times they have been shared on social networks, and which influencers are promoting the content. Use this information to decide what to write about, and take a look at your competitor’s content to find out what they are doing to boost their rankings.
You’ve found an interesting topic and wrote a 1,500-word article. But if it’s written poorly, nobody will engage with it. Grammar or spelling mistakes can slip by without you noticing, so be sure to consider using Grammarly. No other spelling checkers analyze context or grammar. It can help you find overused words, squinting modifiers, and careless mistakes. It also has a Chrome plugin that allows you to edit your text from wherever you’re writing.
HotJar is a user experience analytics tool, and it comes with great qualitative tools, such as surveys, on-site polls, and session replays. If Google Analytics can help you determine the where and what of user behavior, HotJar can help you find out the Why of your users’ content experiences.
The great thing about HotJar is that it comes equipped with many visual representations to help you understand your site’s metrics. One of the most interesting is heat maps, which show you where your visitors are clicking and tapping the most on your web pages. It also provides graphics that show click-through rates, drop-off rates, and where your site’s visitors are losing interest and leaving.
With HotJar, as a qualitative insights platform, and Google Analytics, as a quantitative digital analytics tool, we can find out a lot about our website visitors. But once we get to know more about them, we should proceed to make changes to our landing pages and blog posts. We should optimize the site and perform A/B tests to see what gives the best results. Google Optimize is a free tool that can help you with this. It may not be the most comprehensive tool, but it’s a good start.
Serpstat is one versatile tool. It’s an all-in-one search engine optimization platform that’s equipped with various modules, such as SEO-audit, Backlink Analysis, Competitor Analysis, Keyword Research, and Rank Tracking. It can help you learn SERP, ranking of your posts, analyze competitors’ ads and content, choose popular keywords, and topics for your content. With Serpstat, you can complete several tasks with only one tool.
If you want to research top-performing content on all social media platforms, Social Animal will be of great use to you. The content promotion tool’s Insights feature can analyze thousands of articles, tell you the optimal title length, which social platform will work the best to reach your targeted audience, and when to post. If you want to find influencers to team up with, there’s the Influence Search feature.
Email marketing is one of the pillars of content marketing. Thanks to tools like MailChimp, you can find a new audience, engage with new and current users, and boost your brand awareness. It can help you create and implement an email campaign that tells your audience something useful and important, sells products, and shares updates.
MailChimp is a marketing automation tool for email campaigns. Its most helpful feature is undoubtedly the ability to create your email list with subscribers who are engaged with the material you put out (as well as track click-through rates and open rates). It also provides a sidebar for website visitors to submit their emails and sign up for your mail list. Another great feature that is becoming more popular, is the ability to create customized landing pages for your email marketing campaigns. Customized landing pages that have a clear call to action can be a valuable asset for filling your sales funnel.
Maybe you’re not a Photoshop expert, but you still want to design striking images for your content. Canva is one of the best options out there because it doesn’t require you to be skillful in graphic design. The tool is created for the non-design-savvy people and can be used for designing different kinds of imagery – Twitter cover photos, blog cover photos, social media images, and many more.
These marketing tools won’t save you if you’re offering a product that is not in demand. However, they can help you reinvent your content strategy to optimize your marketing and sales process. Use these tools in unison to discover invaluable insights of content’s performance. This can be done with your own content or that of your competitor. Find out what works about your strategy and double down on that. Look at your competitor’s successes to find out what they are doing right, and do it even better.
The marketing tools in this list will help you devise a method to create and promote effective content from start to finish. There are many more tools out there that are worth looking into. But if you’re just getting started with your content marketing strategy, these will get you moving forward with your social content marketing efforts. Combine them, learn how to use them properly, and you’ll see an improvement in your content quality, increase in brand awareness, and boost engagement with your target audience.