Social Media is no longer something that companies can go without. We’ve long past that time when small business owners thought that communicating with their key audience was more of a choice, rather than a mandatory necessity.
It so happens that being present on social networks has become a must in almost every sector of activity, and here are the top 5 social media must-haves for every brand:
5. A Social Media Manager
Sure, it sounds redundant, but trust us. Having a social media manager is mandatory if you want to get optimal results from your entire digital communication strategy. You can start by creating the social media accounts for your brand by yourself and try to keep them constantly updated, but sooner or later, you’ll realize that this activity is taking up more and more of your time.
This could lead to you getting distracted from your company’s core focus, making it necessary to hire a professional social media manager to take care of the work and to take things to the next level.
4. Instagram and Youtube Are a Must-Have
Even if you’re not activating in a very dynamic domain, your brand needs to be present on Instagram and Youtube. Assuming you already have a Facebook and a Twitter account, you should start placing a strong focus on the visual.
When it comes to visual, Instagram (for photos) and Youtube (for videos, of course!) are the key social networks to focus on. More and more companies are shifting their communication efforts to visual content, because, we all know it, people have less and less time to read.
Keep it social with strong visual content!
3. Focus on Understanding Social Media Management Tools
If your brand has a lot of things to communicate, you can easily forget to post certain updates or news because you are present on too many platforms. This is why opting for a social media management tool that helps you organize and schedule posts on different social networks is a life-saver.
Hootsuite is one of the most popular choices out there, but feel free to look around to what best suits your needs, or consults with your social media manager (if you already have one) on what tools you should start using.
2. Try Getting More into The Analytics
Sprout Social is a very special social media solution for every brand. It’s being used by top worldwide companies because not only does it make social media easier to manage, but it also provides detailed-customized reports to help you improve your digital communication.
It can also be considered a strong lead generator for your business, if you analyse all the reports carefully and make the necessary adjustments in order to achieve your business goals.
It’s definitely worth giving it a shot!
1. Focus on hashtags
Hashtags are as important today as they were the first time they were introduced by Twitter. It helps people search and index a certain topic, making it easier for you to connect with your core audience.
Use websites like hashtagify.me to get the best relevant hashtags you need to send out your message. Hashtags are one of the easiest ways to make your message visible to a wider audience, so be sure to include them in your updates.
If you’re interested in learning more tips and tricks about how to efficiently communicate on social media, be sure to take a look at our blog, or drop us a line.