If you have been browsing the Internet from north to south, east to west, up and down and anywhere in between in search for advice on how to hire a good social media agency, look no further, because all you need to know is right here. It’s not everything, but it’s the pure essence in order to give you a better idea on how the entire process of getting in contact with a good social media agency should go.
Like in all businesses, there are a lot of phonies out there and you shouldn’t get in contact with them and lose money in order to learn a lesson. Following advice is the best thing you can do to make sure that you’ll be getting the best services without losing money to social media agencies that promise the world, and deliver absolutely nothing.
Referrals are often the easiest way to get in touch with good professionals
First thing’s first when searching for a good social media agency. Start asking for referrals. Start asking your friends and family if they know someone, or if they know someone with good credentials. Can they put you in contact with them? Do they have any advice? If so, ask to arrange a meeting and if all goes well, hiring a good social media agency just proved to be a lot easier than you would have expected.
However, this is not usually the case. Most companies have to search hard and go through different social media agencies until they find a perfect match.
Pay attention to what they require from you
When you approach a company, the first thing you will receive is usually a standard email thanking you for getting in touch with them. They will get back to you later, and an account manager will probably ask for your contact details to program a meeting.
If possible, go to the meeting and see what they have to say. There’s no harm in getting to know the person you could be working with face-to-face. If not, ask them to give you a quote and request to see a detailed offer of what services they are able to provide.
If they send an offer right away, in most cases, it’s a tailored offer sent to you based on the budget you have given them. They usually send such offers without asking to know your business upfront and giving you something more custom. In this case, you choose if you want to continue the conversation or not, but if they don’t ask to learn more about the company before giving you the full set of services, they’ll probably try to sell more than what you need.
Compare what services each agency offers
Usually, the more services an agency offers, the better. It means that they are a big agency with specialized people for different types of activities. However, this does not come with a disadvantage.
When dealing with a big company, chances are that you are not their first priority, although they may have the best professionals in the field. One way to get around this is to analyse what each social media agency offers.
A good agency will offer blog posts, media content, social media management, research and reports for all these activities. If you manage to find a small agency that offers all the services mentioned above, there’s no need to go to a larger company, which will probably charge more.
Start with a small-term contract, with fixed goals and after analysing the monthly reports, choose whether to continue with the same agency, or not.
Whether you decide to work with a big company, or a small one, the choice is up to you, but always remember that hiring a good social media agency requires a lot of effort on your part as well.
Don’t just choose the first thing that pops up on Google, because you never know what kind of companies you could be dealing with until you start engaging with them. Don’t be afraid to ask questions and to do your own research.