Building a better brand presence and looking better online overall is no easy task. In fact, is one of the first challenges everyone encounters when they start a new business. Sure, you create accounts on all the relevant social networks you can think of, but how do you take the next step?
How do you build a strong brand presence on social media and how can you make it look even better? With all the competition out there and all that “social media noise”, it’s not going to be an easy process, but here are a few tips that will help you achieve your goals.
1. Make sure you have a great website.
You can’t build a better social media brand presence without a plan in mind, and you can’t build an effective plan without taking into account the importance of having a great website. Sure, “great” may seem like a pretty vague and generic term, but there are actually quite a few must have factors that make a website to be indeed great.
Make sure that your website has been designed based on all the latest trends, without neglecting UX & UI, and try to make it as SEO friendly as possible with the content that will be posted there. Remember, your website is the window to your business so don’t forget to keep it clean and to the point.
After implementing this initial step, you will be able to establish your brand voice and better communicate with your audience on your own platform (your website) and on social media, thus making you look better by being more connected with your current clients and future possible customers.
2. Make sure that you are on the big 3 social networks – Twitter, Facebook, Instagram.
If you want to reach a larger audience, it is imperative to build a social media presence. It helps you reach out to people that don’t know you, your business and your website. It’s also the best way to send out updates to your entire target audience.
Twitter, Facebook and Instagram are definite must haves for any business that wants to survive in the digital age. This is already well too established as a general condition for getting your products and services known around the world with fractions of the costs of traditional advertisement. These three social networks will raise awareness about your brand and it will make people engage with your company faster and much more efficient.
However, using social media tools does not imply that you should not be present on your accounts as much as possible to engage with your audience in real time. Answering fast and honest is always better than answering late and impersonal through a generic website reply.
3. Create lots of blog content and use it effectively.
Write, write and then write some more. If you have reached this stage, this means that you already have a functional website online and you are present on all the important social networks: Twitter, Facebook and Instagram. So, what do you do next?
Simple. You start by sharing your content throughout your social media, thus making your brand known throughout your audience. Share content that is relevant to each target group in part and you will quickly see the engagement rate with your brand increasing. Just don’t forget to write good blog content which appeals to people interested in your area of expertise, in your industry and, last but not least, in your products, services and your brand.
A good series of blog content goes a long way.
4. Engage with your followers
This step is probably the most important one if you want to build a strong brand presence and look better online. People want to be noticed and they want to relate to the brand they interact with.
A great website with good blog content and a strong social media following could become worthless if the brand does not interact with its fans and followers. People want to be noticed and they want to be heard. If they comment, engage with them. Answer their questions. Ask questions yourself. See what their needs are and try to get as much productive feedback as possible.
Listen to your audience and adapt your brand to answer as many of their needs as possible. Engage, engage and then engage some more!
Be sure to take into account all these tips if you want to build a stronger, more effective, and not to mention prettier brand on social media. If you’re interested in learning more, check out our blog section for more articles, or drops us a line, right here.