It’s no longer a secret that social media helps any business in reaching its targeted audiences. Not only that, but social media has become a must have for any business, be it big or small. It’s a very fast, efficient and easy to use way of getting in touch with your current and future possible clients.
It helps in raising awareness about your company, it helps in getting leads for your business, and it’s a way of letting people know what your company is doing on a regular basis.
Sure, everything sounds good in theory, but let’s look over 5 tips on how to use social media for small businesses. A more practical approach.
1. Start by setting up a social media plan for your business
First thing’s first. Set up a social media plan where you do an audit of your company and try to figure out which social networks work best for your industry. We’re not going to lie to you, research does take up a lot of time at the beginning.
The good news is that it’s worth it and you only have to do it once. At least to that extent. After that, it’s all about trying to stay relevant in your field and do constant check-ups on what your competition is doing. Which brings us to our next tip…
2. Research your competition and keep up to date with the latest news
In the digital age, not knowing what your competition is doing is a definite disadvantage. Especially since doing research or checking updates from your competitors has never been easier.
Start by following their social media accounts and see what they’re posting. Analyse their content and try to identify a pattern. See what works with their audience and how they engage with people who approach them. You can even take it a step further, by subscribing to their newsletters, webinars, conferences and so on, just to be sure that you’re always in the loop.
Take whatever works from their social media communication and add it to your plan.
3. Master one social media platform
Spreading too much, too fast is almost never a good idea. Sure, start by creating social media accounts for your business on all the relevant social networks, but try to master one platform before being “too social” on all of them.
Time is a limited resource and most likely, you will not be able to invest the same amount of time on all social networks. Rather than having 3-4 accounts with less developed content, try on focusing on one and get yourself noticed there. After that, it’s easy to scale and take a part of your audience with you. This blends with the next tip we have in store for you.
4. Engage with your audience. See what they have to say
This tip is probably the most important one of them all, however, this does not mean that you should skip all the other steps. Engaging with your audience can prove to be crucial, especially when you are a small business, or a company that’s just starting out.
Your customers and the relationship you build with them is all you have. This is why you need to nurture it and put almost as much time in it as you would put in your products and services. Establishing a loyal fan base is key in taking your business to the next level. Answer questions and ask questions. This will get the ball rolling.
5. Create Your Brand Recognition
If you manage to create a strong brand recognition, you can already consider yourself a winner. Of course, this doesn’t mean that you should leave your guard down, but it does mean that you will need to put less effort into your communication activities and you can focus on taking your business even further.
You’ll be able to focus more on developing your product, think about scaling up and how to acquire more customers, once your company has established itself as a strong brand.
You’ll be able to communicate more, by saying less. You’ll appear professional, but also close to your audience.
If you’re interested in learning more about social media management, or if you have any questions about social media for small businesses, do not hesitate to contact our specialized consultants.