If you’ve reached this article, this means that you are probably an entrepreneur who has recently started his own business and you’re most likely looking for a few tips and tricks on how to get started on social media.
You’re in luck, because this is why we’re here for. Helping out small businesses get started is kind of our thing, so let us guide you through these 4 important social media tips no small business owner should go without.
1. A small business that doesn’t develop trust with customers does not go a long way.
When you’re getting started, one of the first things you want to do is develop that initial trust with your customers, and potential would-be customers. This is a must at the beginning of every entrepreneurial journey, but this does not mean that the process should stop once you have established a relationship.
Trust is something that after it has been developed, needs to be constantly maintained. Answer all the questions your clients and potential future customers may have in a transparent, professional and friendly way. You’ll quickly notice that a little goes a long way, and your targeted audience will pay more attention to your activity and will be more understanding towards your business. A happy customer is a loyal customer!
2. Don’t put all your eggs in one (social media) basket
We know that time is of the essence whenever you’re embarking on a new adventure. A small business entrepreneur barely has time to eat, sleep and shower, because the journey he recently started requires his presence all over the place.
However, this does not mean that social media activity should be taken for granted and you should never assume that your key audience can be found only on one platform. Although it is advised to master one social network at first, all of your company’s social accounts should be up to date, honest, active and engaging.
But the next tip will take things a little further.
3. Be in accordance with each platform’s nuances
Remember, just because time is limited, this does not mean that it’s okay to copy/paste content from one social network to another and think that users will not notice that. Your clients and future possible clients pay a lot more attention than you would imagine, so be sure to be original and catchy on each platform in part.
This means having a different tone of voice for LinkedIn as opposed to Facebook. What you post on Twitter can be shared the same way as what you would show your Instagram followers. No matter the social networks you activate on, be sure to have a unique voice and approach, tailored for every platform. It’s the small adjustments that make a difference.
4. A social media / digital agency can help a lot
Beginnings are always hard, but they also offer the most exciting moments for small businesses. This is why every entrepreneur should analyze the time he has to put into his businesses and make a decision if he will be able to do the social media by himself, or if he needs to hire professionals to take care of the job.
Most of the times, it is better to take advantage of the services offered by a social media or a digital agency, because they can put your ideas in practice in a better, faster and more efficient way.
The time you will save for not doing all the social media research yourself can be invested in taking your business to the next level, and the rewards of your work and decision-making should follow shortly.
If you’re interested in finding out more about social media tips & tricks for starting entrepreneurs and small businesses, please feel free to contact our specialized consultants.