If you’re just getting your business up and running, or perhaps you just feel like you need to revamp your company and give it a fresh kick, you’re in luck, because this is the place for you.
Get your brand noticed online with these 4 easy to apply social media strategies and take your business to the next level. While these strategies may be easy to apply, they do require a good understanding before diving into the implementation phase.
1. Select your social networks wisely to improve your Social Media Strategy
When you’re thinking about getting your brand noticed, always choose quality over quantity. Start by giving social media agencies a shot, just to see if they can offer something tailored to your needs. If that’s not something you’re planning on doing right now, begin with a social network research conducted by yourself.
Look over all the top social networks and analyse what happens there, what kind of people are using them and try to make the connection with your brand and your sector of activity. For example, if you’re selling handmade artworks, LinkedIn is probably not the best market for your brand.
Try going to Pinterest where your target audience is already present. Always choose to follow your public, instead of investing too much money in finding the right audience on the wrong social network.
2. Create social campaigns to get your content across to improve your Social Media Strategy
Social networks, especially Facebook, have severely diminished the organic reach a brand gets online. Due to the ever-increasing number of pages and accounts popping up on social networks, these platforms can no longer show everything your posting to all your followers. It would just overcrowd their users’ feeds, making their experience less enjoyable.
This is why social networks will show your content to fewer and fewer organic followers, if your users are not engaging with your content. Unless you start paying for ads, of course.
Since you don’t want to do that just yet, think about going social. Create social campaigns like giveaways and start offering a few freebies in exchange for your audience engaging with your page. A little goes a long way, so if your audience is commenting, liking, tweeting, or sharing your updates, the social networks algorithms will mark your page as relevant and will keep showing up in users’ feeds. Keep the promotions coming!
3. Get into influencer marketing
For the past couple of years, influencer marketing has been on the lips of every respectable brand. However, this does not mean that if you’re not an established brand you should consider collaborating with an influencer.
Just find the right one. Find an influencer that is in line with your brand. Find someone who speaks to your target audience. Before choosing an influencer, think that you’re not just choosing a new business partner, you’re choosing the new face of your brand. A face that will get your brand noticed. 75% of marketers are already using influencer marketing, meaning that it has proven itself to be quite an effective strategy.
This will also help build trust in your brand, because people like to put a face behind a brand, thus making your brand more human.
4. Create viral Instagram and/or YouTube content
Based on your company’s activity, choose to get heavy into visuals, either on Instagram, either on YouTube, or if time and budget allow it, go for both. Visual is the way to go, with more and more people having less time to read.
Strong visuals (photos and videos) can turn into viral content which will get your brand in the feeds of thousands, if not millions. Of course, you can’t plan a viral photo, or video, but you can plan quality visual content. Focus more on the creative part of digital communication and see your message reaching a wider audience.
The more people that see your visuals, the more your brand gets noticed.
If you’re interested in learning more about easy to apply social media strategies, be sure to drop us a line, right here.